People like new products. They go out of their way to search for new products. However, companies are truly terrible at providing new products that meet their needs. They do not have a disciplined, replicable process that employs a mix of creativity and science to introduce new products efficiently [...]

Wie wird man vom Hidden Champion zum Brand Champion und wieso sollte man das uberhaupt wollen? In Zeiten in denen sich die Konigsdisziplin Markenaufbauund Markenfuhrung im deutschen Mittelstand im tiefsten Dornroschenschlaf befindet, ist es hochste Zeit die Themen "Brand "und "Hidden" miteinander be[...]

A critical examination of urban policies and management practices used to make cities sustainable. With an international perspective, the book describes urban environmental agendas and how they arose in the context of globalization, urban economic restructuring, and the need to make cities competiti[...]